South London vegans will have been rejoicing this week, as the UK’s first vegan “cheese” monger opened its doors. La Fauxmangerie, run by sisters Rachel and Charlotte Stevens, opened its doors in Brixton on Friday. All its products are “100 per cent animal and animal derivative free” and sold in “plastic-free packaging made from recycled and recyclable materials”. Sounds harmless enough, but not everyone is excited by the prospect. The dairy industry is planning legal action against the business, claiming that calling the products “cheese” is misleading to consumers.